UIW BBA | Bachelor of Business Administration

BBA | Bachelor of Business Administration | Sport Management

Sport Management Degree at UIW

Bronze CardinalAt a private university nestled in the heart of the second largest city in Texas, San Antonio, the School of Business and Administration (HEBSBA) offers a unique atmosphere where regional charm meets a cosmopolitan culture. Students can expect a practical education that emphasizes a global reach with respect to international and cultural understanding. The HEBSBA offers high-quality undergraduate programs steeped in the UIW traditions of faith, service, innovation, truth, and education.

The BBA with a concentration in Sport Management is directed toward developing an advanced knowledge base in the business aspects of the social institution of sport. The program develops the individual’s intellect, knowledge and analytical skills in this area as the students learn a variety of business principles and applications of those principles in the context of the sport industry.

Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the perspective viewed by the experienced spectator, participant or sport aficionado. The degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the University by developing competencies related to working in non-profit foundations as well as various community outreach programs and other non-profit amateur sports organizations.



  1. Prepare leaders and managers for sport organizations.
  2. Prepare graduates who are ready to pursue graduate and doctoral education.
  3. Prepare graduates to work collaboratively within sport organizations.
  4. Prepare graduates to identify and solve problems in the sport industry.

Positions Held by Recent Graduates

  • Executive Director of the San Antonio Final 4 Organizing Committee
  • General Manager – Laredo Bulldogs Professional Baseball Team
  • San Antonio City Council Member – Advocate for public facilities
  • San Antonio Spurs – Assistant Franchise Manager – Spurs, Rampage and Sliver Stars
  • Head Coach – University of the Incarnate Word – Compliance Coordinator
  • 4 Law School students or graduates
  • Director of Group Ticket Sales San Antonio Spurs
  • Project Manager, San Antonio Organizing Committee
  • Volunteer Coordinator, San Antonio Sports Foundation
  • Co-curricular/ Extra Curricular Opportunities
  • Student employment in the intramural sports programs
  • Student employment/internships UIW Department of Athletics
  • Volunteer work in UIW Sponsored Para Olympic Sports
  • Student employment in Special Events office
  • Business Club, Delta Mu Delta Honor Society
  • Internships and Overseas experiences

Job Descriptions

Facilities Manager

Manage and lead employees in the areas of finance and revenue, customer service, building and equipment maintenance, event planning, operations and safety.

NCAA Institution Jobs

Academic, Compliance, Operations, Administration, Athletic, Training and a variety of services to a University Athletic Department that are not related to coaching.

Non-Profit Positions

Working in a non-profit sports organization requires a variety of skills and even Executive Directors are involved in day-to-day activities. The major positions include event management, event operations, community outreach programs, liaison with professional sports teams, hospitality and hotel industry, as well as a variety of public institutions.

Professional Sports Positions

These positions almost always begin with an internship in an area such as marketing and ticket sales. Career wise high performing interns have risen to Vice Presidents from being an intern for talent scouts.

Sport Entrepreneurs

Work in a variety of enterprises; One graduate organizes the travel and activities for Oscar de la Hoya Enterprises where a week is spent promoting a boxing match prior to the actual match.

International Sport Organizations

Includes national governing bodies of international sports such as Track and Field or Swimming. The international counterpart governs the sport internationally and promotes the international events. The US Olympic Committee is a subservient organization to the International Olympic Committee. These organizations hire a variety of managers, marketers, operations directors, high performance directors and other staff to oversee the team selection, travel to and from and competing in major national and international competitions and to oversee development activities.


Click here for the Sport Management 4 year degree plan

To fulfill requirements for award of a BBA degree a student must complete 45 semester hours of core courses:

Department Course Number Course Name
ACCT 2311 Principles of Accounting I
ACCT 2312 Principles of Accounting II
ECON 2301 Principles of Macroeconomics
ECON 2302 Principles of Microeconomics
MIS 2321 Introduction to Information Systems
MIS 2325 Personal Productivity Applications
BMGT 3370 Business Statistics
BMGT 3371 Management Science
BINT 3331 International Business Management
BLAW 3317 Business Law
BMKT 3331 Principles of Marketing
BMGT 3340 Management Theory & Practice
BFIN 3321 Principles of Financial Management
BMGT 4380 Integrative Business Analysis and Decision Making I
BMGT 4381 Integrative Business Analysis and Decision Making II

Sport Management Concentration

Students must also complete 18 hours in the Sport Management concentration:

Department Course Number Course Name
SMHP 3301 Intro to Sport Management
SMHP 3302 Human Factors in Sport Management
SMHP 3303 Seminar in Sports Orgs & the Public Market
SMHP 3319 Internship in Sport Management
BMKT 3333 Integrated Marketing Communication
PEHP 4345 Psychomotor Dev: Educational Implications

For more information, please contact:

Dr. Randall Griffiths
University of the Incarnate Word
4301 Broadway
San Antonio, Texas 78209
210 829-2795