UIW BBA | Bachelor of Business Administration

BBA | Bachelor of Business Administration | Sport Management

Sport Management Degree at UIW

Bronze CardinalThe BBA with a concentration in Sport Management is directed toward developing an advanced knowledge base in the business aspects of the social institution of sport. The program develops the individual’s intellect, knowledge and analytical skills in this area as the students learn a variety of business principles and applications of those principles in the context of the sport industry.

Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the perspective viewed by the experienced spectator, participant or sport aficionado. The degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the University by developing competencies related to working in nonprofit foundations as well as various community outreach programs and other nonprofit amateur sports organizations.


Curriculum – Sport Management

Click here for the Sport Management 4 year degree plan

To fulfill requirements for award of a BBA in Sport Management, a student must complete each of the following:

A. 45 semester hours of Core Business Classes. Click here to view core business classes.

B. 18 hours in the Sport Management concentration:

Department Course Number Course Name
SMHP 3301 Intro to Sport Management
SMHP 3302 Human Factors in Sport Management
SMHP 3303 Seminar in Sports Orgs & the Public Market
SMHP 3319 Internship in Sport Management
BMKT 3333 Integrated Marketing Communication
PEHP 4345 Psychomotor Dev: Educational Implications



Minor in Sport Management

To fulfill the requirements for a Minor in Sport Management students must complete the following 18 semester hours.

SMHP 3301 Intro to Sport Management
SMHP 3302 Human Factors in Sport Management
SMHP 3303 Seminar in Sports Orgs & the Public Market
BMKT 3331 Principles of Marketing
BMKT 3333 Integrated Marketing Communication
PEHP 4345 Psychomotor Dev: Educational Implications



  1. Prepare leaders and managers for sport organizations.
  2. Prepare graduates who are ready to pursue graduate and doctoral education.
  3. Prepare graduates to work collaboratively within sport organizations.
  4. Prepare graduates to identify and solve problems in the sport industry.

Positions Held by Recent Graduates

  • Executive Director of the San Antonio Final 4 Organizing Committee
  • General Manager – Laredo Bulldogs Professional Baseball Team
  • San Antonio City Council Member – Advocate for public facilities
  • San Antonio Spurs – Assistant Franchise Manager – Spurs, Rampage and Sliver Stars
  • Head Coach – University of the Incarnate Word – Compliance Coordinator
  • 4 Law School students or graduates
  • Director of Group Ticket Sales San Antonio Spurs
  • Project Manager, San Antonio Organizing Committee
  • Volunteer Coordinator, San Antonio Sports Foundation
  • Co-curricular/ Extra Curricular Opportunities
  • Student employment in the intramural sports programs
  • Student employment/internships UIW Department of Athletics
  • Volunteer work in UIW Sponsored Para Olympic Sports
  • Student employment in Special Events office
  • Business Club, Delta Mu Delta Honor Society
  • Internships and Overseas experiences

Potential Careers in Sport Management

Facilities Manager

Manage and lead employees in the areas of finance and revenue, customer service, building and equipment maintenance, event planning, operations and safety.

NCAA Institution Jobs

Academic, Compliance, Operations, Administration, Athletic, Training and a variety of services to a University Athletic Department that are not related to coaching.

Non-Profit Positions

Working in a non-profit sports organization requires a variety of skills and even Executive Directors are involved in day-to-day activities. The major positions include event management, event operations, community outreach programs, liaison with professional sports teams, hospitality and hotel industry, as well as a variety of public institutions.

Professional Sports Positions

These positions almost always begin with an internship in an area such as marketing and ticket sales. Career wise high performing interns have risen to Vice Presidents from being an intern for talent scouts.

Sport Entrepreneurs

Work in a variety of enterprises; One graduate organizes the travel and activities for Oscar de la Hoya Enterprises where a week is spent promoting a boxing match prior to the actual match.

International Sport Organizations

Includes national governing bodies of international sports such as Track and Field or Swimming. The international counterpart governs the sport internationally and promotes the international events. The US Olympic Committee is a subservient organization to the International Olympic Committee. These organizations hire a variety of managers, marketers, operations directors, high performance directors and other staff to oversee the team selection, travel to and from and competing in major national and international competitions and to oversee development activities.

For more information, please contact:

Dr. Randall Griffiths
(210) 829-2795


Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, Web site: