Public Relations

Communication Tools

Internal

The Word Today e-newsletter (issued Monday-Thursday, text only – no images, no attachments)

The Word Today is a publication of the University of the Incarnate Word's Office of Public Relations to inform the community of UIW's news, activities and achievements. It is issued by 9:30 a.m. daily. The Word Today is not distributed to students. Any events to be listed must be submitted through a Request for Event Promotion form a minimum of 5 business days in advance. It is the policy of the Word Today to post items for no more than three consecutive days. Lengthy informational items and events with longer timelines will be held for the online newsletter sent on Friday. We reserve the right to accept or reject items. Submit announcements to jasalas5@uiwtx.edu.

Audience: employees of UIW, IWHS, SACHS, St. Anthony Elementary, St. Peter Prince of the Apostles, UIW Board of Trustees, UIW Development Board, select members of the Congregation

The Word e-News (issued every Friday during the fall and spring, every other Friday during the summer)

Any events to be listed must be submitted through a Request for Event Promotion form a minimum of 5 business days in advance. It is issued by 9:30 a.m. We reserve the right to accept or reject items. Submit announcements to jasalas5@uiwtx.edu.

Bereavement Policy - Bereavement notices for employees and their family members will be issued through The Word Today e-newsletter and must be submitted by a dean, department director or individual appointed by the dean or department director for the particular area in which the related employee works. All notices must be received by 4 p.m. on the day before they are to be posted. We reserve the right to edit the entry for length and grammar; however, all responsibility for the content of the notice remains with the department that submitted the notice. Special messages regarding service arrangements will only be sent out if services will be held prior to the next newsletter, otherwise the notices will be included in the next daily newsletter. Please send all notices to jasalas5@uiwtx.edu.

Audience: employees of UIW, IWHS, SACHS, St. Anthony Elementary, St. Peter Prince of the Apostles, UIW Board of Trustees, UIW Development Board, select members of the Congregation

The Cardinal's Call/Channel 15 (PowerPoint presentation displayed on plasma screens throughout campus and on Channel 15 in every dorm room)

The Cardinal's Call is updated every morning. Any events to be listed must be submitted through a Request for Event Promotion form a minimum of 5 business days in advance. We reserve the right to accept or reject items. Submit changes to jasalas5@uiwtx.edu.

Audience: students, staff, general public who view the screens

All requests to distribute information to students should be submitted to Campus Life.

External

Main Website Calendar of Events/News

PR maintains the main Calendar of Events on the university's webpage. Event title, sponsor, time, date, location, cost if any, and contact information should be submitted via the Request for Event Promotion form as early as possible (a minimum of 5 business days in advance). It is imperative that you inform the Office of PR of any changes to your event asap to ensure the information is amended on the calendar.

Audience: students, staff, general public

UIW Facebook page (posts are made by administrators however others on campus may also post. Content is monitored by administrators and inappropriate or offensive posts are removed.) Posts are made based on information submitted via the Request for Event Promotion form.

Audience: 6829 fans of the UIW Facebook page (http://www.facebook.com/uiwcardinals)

Press Releases/Requests for Coverage

PR issues press releases for events, activities and achievements of the university. Requests for Coverage are issued to media to request their presence at an event. All information including, who, what, when, where and why must be submitted via the Request for Event Promotion form a minimum of 5 business days in advance. In order to have the best chance at media coverage, we recommend you submit the form 2 weeks in advance. A contact name number and/or email address must accompany your submission should we need to get additional information. Releases and/or RFCs will be sent to local media including newspaper, radio and tv stations. If you would like your information sent to trade publications specific to your area, please provide a list of the names of the publications. We will find the contact info.

Audience: general public

Community Calendars

PR will submit your event listing to local community calendars. Please indicate when you submit an event via the Request for Event Promotion form whether that event is open to the public or for the internal UIW audience only. A contact name number and/or email address must be included to provide to the public for additional information.

Audience: general public

MySanAntonio.com Blog

PR writes a blog on the MySanAntonio.com for their City Brights section. To have your event or story idea considered for a future blog, send your information to Jonathan Salas at jasalas5@uiwtx.edu. Blog topics are selected at the discretion of the Office of PR.

Audience: general public

The Word Magazine

The Word Magazine is published three times a year (fall: Nov 15, spring: March 15, and summer: July 15). Stories are selected by an editorial committee however; you may submit story ideas to Brance Arnold at bdarnold@uiwtx.edu. In addition, there is an opportunity to include faculty/administrator achievements in the University Collective section. There is also a section titled Campus News that includes university highlights.

Audience: Distribution of 26,000 includes alumni, board members, donors, staff, and friends of the university.


 


More Quick Links