The Bachelor of Business Administration in Sport Management at the H-E-B School of Business and Administration prepares students for positions of leadership in professional sport franchises, collegiate athletics and nonprofit sport organizations.
Students choose the BBA in Sport Management program because it provides the opportunity to work in a management, executive or academic setting in the exciting world of sports. The program develops competencies related to working in nonprofit foundations as well as various community outreach programs and other nonprofit amateur sports organizations.
Students in the Sport Management program develops a deep understanding of the sophisticated aspects of the business of sport and its many facets, including marketing and communications, consumer research, organizational management and facilities management.
The BBA in Sport Management is a 120-hour degree focused on the business of the sport industry. It prepares professionals to be leaders and managers who work collaboratively within sport organizations.
The program extends the business core concepts into the sport industry. Students learn the current practices of sport organizations used to build effective organizations, engage participants and compete in diverse sport contexts.
The Sport Management BBA concentration offers a rich curriculum that includes courses spanning the scope of the management of professional, college and other sport organizations:
Professionals with an BBA in Sport Management have a variety of career paths from which to choose. Using the management, entrepreneurial, marketing and nonprofit skills learned through the HEBSBA sport management program, graduates are prepared to pursue positions across the spectrum of athletic organizations.
The H-E-B School of Business is proud to recognize the students who have excelled in their disciplines throughout the last academic year.
Read More About HEBSBA Students Recognized in 2022 Honors Convocation
The H-E-B School of Business is proud to recognize the students who have excelled in their disciplines throughout the last academic year.
Read More About Business students recognized in 2021 Honors Convocation
The H-E-B School of Business and Administration recognized the hard work and academic achievements of 17 students in the 2020 Honors Convocation.
Read More About HEBSBA recognizes 17 students in Honors ConvocationFind out more about requirements, standards and processes to begin your journey as a student in the H-E-B School of Business and Administration.
Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
