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UIW BBA | Bachelor of Business Administration

BBA | Bachelor of Business Administration | Marketing

Marketing Degree at UIW

Front Gate

The Marketing Program is designed for students who plan to assume managerial responsibilities in the broad field of marketing disciplines, such as advertising, brand management, consumer behavior, marketing management, market research, not-for-profit marketing, retailing, sales, and services marketing.

Today’s dynamic global environment requires not only that Marketing graduates understand the impact of “how and why” consumers buy products and services, but also that they are aware of and appreciate domestic and global social issues and the role of business in solving them. Our graduates understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context. Likewise, our Marketing students develop the analytical, critical thinking, communication, teamwork, and leadership skills that are needed in the 21st century marketplace as well as the ability to think creatively and act ethically to address issues of concern in the ever-changing business world. 


Curriculum – Marketing

To fulfill requirements for award of a BBA in Marketing, a student must complete each of the following:

A. 45 semester hours of Core Business Classes. Click here to view core business classes.

B. 9 semester hours of the following required Marketing courses:

Department Course Number Course Name
BMKT 3377 Consumer Behavior
BMKT 4375 Market Research
BMKT 4390 Marketing Management

C. 12 semester hours of elective upper level Marketing courses, which may include:

Department Course Number Course Name
BMKT 3333 Integrated Marketing Communications
BMKT 3334 Service Marketing
BMKT 3340 Retailing
BMKT 3355 Internet Marketing
BMKT 3357 Social Marketing
BMKT 3361 International Marketing
BMKT 3365 Product Design & Branding

 

Click here for the Marketing 4-Year Degree Plan


 

Minor in Marketing

To fulfill the requirements for a Minor in Marketing, students must complete 18 semester hours as follows:

A. 6 semester hours of the following required courses:

Department Course Number Course Name
BMKT 3331 Principles of Marketing
ACCT 2301 Accounting for Non-Business Majors

B. 12 semester hours from the following:

Department Course Number Course Name
BMKT 3333 Integrated Marketing Communications
BMKT 3334 Service Marketing
BMKT 3340 Retailing
BMKT 3355 Internet Marketing
BMKT 3357 Social Marketing
BMKT 3361 International Marketing
BMKT 3365 Product Design & Branding
BMKT 3377 Consumer Behavior

 


Enhancing the Academic Experience

Outside the classroom, Marketing students have a range of activities to engage in that will supplement their in-class learning, provide them the chance to hone their marketing, communication, interpersonal, and leadership skills, and promote personal growth and development. Participation in the UIW chapter of the American Marketing Association, Business Club, and Delta Mu Delta Business Honor Society is strongly encouraged.

Through these organizations, students ply their marketing skills while working on organization sponsored projects and events that are designed for the purpose of helping those less fortunate in the local community. Networking with the local business community is possible through these student organizations, by attending the Mexican American Business Institute (MABI), the Free Trade Alliance, World Affairs Council, and Chamber of Commerce events, key supporters of the HEBSBA Business Plan Competition. With over 90 sister schools, UIW provides students an eclectic array of options for doing study abroad. Students have had enriching study abroad experiences in a number of exciting countries including, China, Korea, France, Germany, the Czech Republic, the U.K., and Greece. View study abroad opportunities.


 

Careers that Matter
Infogram

For more information, please contact:

Dr. Al Rubio
Coordinator | Marketing Program
University of the Incarnate Word
4301 Broadway, CPO 17
San Antonio, Texas 78209
(210) 930-8766
rubiosan@uiwtx.edu

 

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, Web site: www.sacscoc.org.