The Bachelor of Business Administration (BBA) in Marketing at the H-E-B School of Business and Administration prepares tomorrow’s leading marketing professionals. Today’s dynamic global environment requires not only that marketing graduates understand the impact of how and why consumers buy products and services, but also how business can address domestic and global social issues.
The marketing concentration prepares students for this dynamic field that provides constant challenges, stimulating problems, the chance to be analytical and creative, the opportunity to work with people and excellent advancement opportunities. Marketing skills are highly valued as companies and industries face a highly competitive and changing macro-environment. Marketing managers are needed to understand and respond to diverse customer interests and changing buying habits. This is what creates customer value, maintains customer satisfaction and fosters customer loyalty.
Graduates of the HEBSBA Marketing program understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context. Likewise, our marketing students develop the analytical, critical thinking, communication, teamwork and leadership skills needed in the 21st century marketplace. They also think creatively and act ethically to address current and developing issues in the ever-changing business world.
The Bachelor of Business Administration in Marketing is a 120-hour program that prepares graduates to assume managerial responsibilities in the broad field of marketing disciplines, which includes advertising, brand management, consumer behavior, marketing management, market research, not-for-profit marketing, retailing, sales and services marketing.
The Marketing BBA concentration offers a rich curriculum that includes courses spanning the scope of the management profession. Some courses include:
Professionals with a BBA in Marketing have a wide variety of career paths from which to choose. From executing digital and social media marketing campaigns, to building valuable customer profiles, to trend forecasting, the roles marketing professionals play are central to overall business success and growth. By utilizing the skills and perspectives learned at HEBSBA, successful graduates are prepared to flourish in local, regional, national and international markets.
The H-E-B School of Business is proud to recognize the students who have excelled in their disciplines throughout the last academic year.
Read More About HEBSBA Students Recognized in 2022 Honors Convocation
The H-E-B School of Business is proud to recognize the students who have excelled in their disciplines throughout the last academic year.
Read More About Business students recognized in 2021 Honors Convocation
Four students from two different Management Information Systems (MIS) courses teamed up to build and market a virtual private network (VPN) for their class projects after courses were moved online mid-semester due to the COVID-19 pandemic.
Read More About MIS students collaborate to build VPN for semester projectFind out more about requirements, standards and processes to begin your journey as a student in the H-E-B School of Business and Administration.
Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
