General Notes:
- We recommend sending three text messages over three days (one per day) to at least 10 people.
- Do not include the link in your first text message. Try to spark a conversation and be ready to send your personalized link when someone expresses an interest.
- Feel free to customize these templates as much as you like. Texting is a highly personal form of communication and the more it sounds like YOU, the better!
- Include the first name of the person you are texting to make it even more effective.
- When multiple options are suggested for each day, pick your favorite.
May 13
Hello NAME! UIW’s campaign One Word. One Goal. is tomorrow. I’m supporting ::specific project:: because _______________. Would you be interested in learning more about this?
Objective:
Try to spark a conversation with your friend about One Word. One Goal. and the cause you are supporting. Tell them why it is important to you and why you’ve decided to be a champion to help raise funds.
May 14
Hi NAME! I’m reaching out to a few friends because UIW’s campaign One Word. One Goal. is today! I’m supporting [specific project] because _________. Will you join me and make a gift tomorrow?
Objective:
An alternative option for sparking a conversation. This message is likely to lead to a yes or a no response, so be ready to change their mind if they say no! Tell them why it is important to you and why you’ve decided to be a champion. If they respond yes, tell them you’ll send them your link tomorrow.
May 14
Hi again! UIW’s One Word. One Goal. Campaign is underway and I’ve set myself a goal of securing 5 donations. I’ve made the first gift – will you join me?
Objective:
Challenge them to join you in giving to your chosen cause. Feel free to include how much you gave and suggest an amount for them to give.
May 14
We just kicked off 1881 minutes of fundraising for UIW. I’m proud to be supporting [specific project] because_____________. What is your favorite thing about UIW?
Objective:
An alternative option for launch day message. In this version you’re still sparking a conversation about what they care about, versus making the direct ask. Be ready to make your ask in a follow up message.
May 15
So far ____ has received __ donations totaling $____. We are excited to see how much UIW means to our community. Would you be able to join me in making a gift of any size to help us reach our 500 person donor goal?
Objective:
Provide an update on One Word. One Goal. and specifically for the cause you are championing.
May 15
NAME, I’m so proud of our UIW Family! One Word. One Goal. is almost over but hundreds of donors have made an enormous impact already. Isn’t that amazing? Did you make your gift yet? There’s still time – can I send you a link to donate?
Objective:
This is a more general message to get late donations towards closing time. Focus on the overall results and ask if they are one of the many donors.
May 16-24
That’s a wrap on the One Word. One Goal. campaign! I’m so proud of all my friends who made a difference. They’re still counting the donations but it looks like we raised over $____ – incredible! Thanks again, NAME.
Objective:
Say thank you to people who told you they would donate. This is an important stewardship step!