Dr. Roberto Saldivar

Dr. Roberto Saldivar is a native of the Rio Grande Valley and received his Ph.D. at the University of Texas Rio Grande Valley (UTRGV). His cross-border experience started young as he traveled to Mexico to visit family and continued during his time in university, where he immersed himself in cross-border experiences related to Latin America. At the master level, Dr. Saldivar participating in a cross-border study program held by the Universidad de Monterrey, UTSA, and UTRGV. In this program, he was able to engage with businesses across Mexico and Texas. During his Ph.D., his research agenda migrated toward examining immigrant consumer consumption practices. All these experiences have enhanced his knowledge of business and consumers in the Americas. You can hear more as he shares his experiences in his international marketing class in the HEBSBA.