Press Coverage
Sharing the many positive accomplishments of our faculty, staff, students and institution through the media is a critical part of the University's communication efforts. The Office of Communications and Brand Marketing does this in various ways. Please share your stories with us so that we may share those stories through the media, the newsletter or social media.
A media alert, an abbreviated version of a press release, is used to alert the media of an upcoming timely event or of breaking news on the campus of the University of the Incarnate Word. Media alerts include the key points of the news in question – the Who, What, When, Where and Why.
The Office of Communications and Brand Marketing maintains a database of key media contacts who receive its media alerts. Please note, distribution of a media alert does not guarantee earned media.
If you would like to have a media alert distributed for an upcoming event or announcement, please fill out the form linked below. Submission does not guarantee that a media alert will be written and distributed. The Office of Communications and Brand Marketing will work with you to determine the best platform for distributing your announcement (community newsletter, social media, media alert, etc.).
Press releases are the most common form of informing local media about what is happening at the University of the Incarnate Word. Press release topics include everything from recent grants received by your school or program, recent accolades, upcoming events, news worth noting, individuals with stories worthy of sharing and more.
If you would like to request press release distribution for your UIW news, please fill out the form linked below and provide the Who, What, When, Where and Why of your story. The University’s Media and Public Relations Manager will work with you to obtain more information and quotes from involved persons.
UIW regularly sends out press releases to various media sources, but please notify us if there are specific periodicals or publications that might be best suited for your news.
Please note that press release distribution does not guarantee earned media.
Submission does not guarantee that a press release will be written or distributed. The Office of Communications and Brand Marketing will work with you to determine the best platform for distributing your announcement (community newsletter, social media, media alert, etc.).
The Office of Communications and Brand Marketing often distributes Requests for Coverage to the media to promote and encourage coverage of upcoming events being held at or sponsored by the University of the Incarnate Word. Requests for Coverage are normally sent out at least one week prior to the event to allow ample time for consideration.
If you would like a Request for Coverage distributed about your event, please fill out the form linked below. Please include the who, what, where, when and why for your event, as well as exactly what kind of visual activities will take place during the event. News outlets often consider visuals when deciding what they might cover as a news item. "Visuals” may be anything from a ribbon cutting to a performance or activation.
Submission does not guarantee that a Request for Coverage will be written or distributed. The Office of Communications and Brand Marketing will work with you to determine the best placement for your news (community newsletter, social media, press release, etc.
Do you have an interesting story about your program? Is there a student or faculty member doing outstanding things in your school? We want to hear from you!
The Office of Communications and Brand Marketing often pitches stories to local media in the hopes of earning some much-deserved attention to the work being done here at the University of the Incarnate Word. Please let us know of any human-interest stories that you have in your department.
Our team will work with you to get your story in the local media, in our newsletter, or online. Please contact Media and Public Relations Manager Michael Valdés at michael.valdes@uiwtx.edu or (210) 422-4052 with your ideas or fill out the form linked below.