Brand and Promote as One Word

Vision Statement

We will work to foster a culture of unity across the University of the Incarnate Word system from the inside out. We will honor the critical role each faculty, staff and administrator plays in this dynamic organization, and stress through communications and actions that we are a community united in purpose, in Mission and in service to our students. We will inspire the UIW community to act collaboratively, listen actively and value the perspective of every member. In doing so, we will act as One Word, working together to present ourselves as a unified institution.

Strategic Goals

• Identify the most common cultural barriers to institutional unity, shared purpose and cultural unifiers via a survey campaign.
• Create and facilitate a series of events, listening sessions and forums to "see and hear" those barriers and points of unity, sharing key findings with senior leadership.
• Create a layered communications campaign initially focusing on internal employee community across all programs, schools and functions using insights from the discovery phase.
• Review the findings of the surveys, forums and campaign, to assess outcomes, successes and determine plans for continued promotion of One Word.