Scott Roberts, Ph.D.

Professor Administration Office Location: AGO 112 | Gorman Building Phone: (210) 832-2141 Email: sdrobert@uiwtx.edu

Academic Experience

Ph.D. Marketing | University of Utah

Recent Publications and Presentations

Scott D. Roberts and Kathleen S. Micken (2015) Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom, Journal of Education for Business, 90:2, 96-102, DOI: 10.1080/08832323.2014.988200

Hobbies and Interests

Professional skateboarder as a teenager
Proud member of Red Sox Nation

Courses Taught

Advertising/ Integrated Marketing Communications
Internet Marketing
International Marketing

Research Foci

Consumers
Digital media
Authenticity
Branding