Alberto Rubio, Ph.D.
Marketing Department
Contact
- rubiosan@uiwtx.edu
- (210) 930-8766
- Office: GB 225 | Gorman Building
Research Foci
- Product Adoption
- Servant Leadership
- Cross-cultural behavior
Hobbies and Interests
- Plastic model building
- Boating
- Going to the movies
Ph.D. Consumer Behavior | Purdue University
- Principles of Marketing
- Marketing Research
- Consumer Behavior
- Advanced Marketing Strategy
Duarte, A. & Rubio-Sanchez, A. (2014). What can MLS do for you? Academy of Business Research Conference Proceedings. San Antonio, Texas. (Best Paper Award)
Rubio-Sanchez, A. & De los Santos, E. (2014). Fair Trade Branding as a tool for the Marketing of Developing Society Crafts. Southwest Decision Sciences Institute Conference Proceedings. Dallas, Texas.
Esteva-Armida, E. & Rubio-Sanchez, A. (in Print). The Influence of Trust in the UTAUT Model. In A. Allyson (Ed.), Analyzing Security, Trust, and Crime in the Digital World. Hershey, PA: IGI Global.
Rubio-Sanchez, A., Bosco, S., & Melchar, D. (2012). Servant Leadership and World Values. Global Studies Journal, 5 (3), 19-33