Scott Roberts, Ph.D.
Marketing Department
Contact
- sdrobert@uiwtx.edu
- (210) 832-2141
- Office: AGO 112 | Gorman Building
Research Foci
- Consumers
- Digital media
- Authenticity
- Branding
Hobbies and Interests
- Professional skateboarder as a teenager
- Proud member of Red Sox Nation
Ph.D. Marketing | University of Utah
- Advertising/ Integrated Marketing Communications
- Internet Marketing
- International Marketing
Scott D. Roberts and Kathleen S. Micken (2015) Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom, Journal of Education for Business, 90:2, 96-102, DOI: 10.1080/08832323.2014.988200