Esmeralda de los Santos, Ph.D.
Marketing Department
Contact
- esmdls@uiwtx.edu
- (210) 829-3179
- Office: GB 222 | Gorman Building
Research Foci
- International marketing
- Latinas in the workplace
- Pedagogical practices
Hobbies and Interests
- Gardening
- Pottery
- Beekeeping
Ph.D., Educational Human Resource Development | Texas A&M University, College Station
- Principles of Marketing
- Retailing
- Service Marketing
- Qualitative Research (DBA Program)
Simulating context through film and essay in the DBA Qualitative Research Class, Marketing Management 2014 Fall Educators' Conference.
Marketing controversy in the retailing classroom: Teaching critical thinking and writing to millennial business students, Marketing Management Association 2014 Fall Educators' Conference.
Promoting developing society crafts: The case of contemporary pottery from Northern Mexico. Academic and Business Research Institute Conference, 2013.