Roberto Saldivar, Ph.D.

Ph.D. Marketing | University of Texas, Rio Grande Valley

• Ramapo College of New Jersey (September 2014 - August 2016)
• University of Texas at Brownsville (August 2013 - May 2014)
• University of Texas-Pan American (Jan 2012 - July 2013)

• Principles of Marketing
• Marketing Research
• Consumer Behavior
• International Business
• Sales Management
• Marketing Strategy
• Integrated Marketing Communications
• Music Marketing
• New Product Development
• International Marketing

• American Marketing Association
• Academy of Marketing Science (2009 - Present)
• Beta Gamma Sigma (2014 - Present)
• Society for Marketing Advances (2009 - Present)
• Ph.D. Project (2009 - Present)

• Zolfagharian, M., Saldivar, R., & Williams, J. D. (2019). ‘Owned By’ and ‘Made In’: Cognitive and Affective Dimensions of Country of Origin Effect in Immigrant Markets, International Marketing Review,47(1), 29-55.
• Oyedele, A., Saldivar, R., Hernandez, M. D., & Goenner, E. (2018). Modeling Satisfaction and Repurchase Intention of Mobile Smart Wristbands: The Role of Social Mindfulness and Perceived Value, Young Consumers, 19(3), 237-250.
• Zolfagharian, M., Saldivar, R., and Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.
• Zolfagharian, M., Saldivar, R., and Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.
• Flores, J., Baruca, A., and Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.